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JAFRA DISTRIBUIDORAS DE COSMÉTICOS LTDA
Details: 1.550m2 - São Paulo - Moema
Time of work: 40 Days
Challenge: The biggest challenge of this project was to create a new concept of aesthetics for the presentation of the show room, the brand and its products. Creating the same synergy in each environment and the other floors as a whole.
Description: The development of this project was to create a new aesthetic concept of the World presentation of the brand and products serving the institutional image and the use of lightweight materials such as glass and acrylic to create transparency and life products and environments. On the ground floor through the lining and details in plaster walls create movement in the environment accompanied by enlightenment that punctuated those moves with strategic points of light. The tone of the furniture in American oak has balance and curved lines already followed every movement designed to finalizing the project concept.
The display of products became a light element with curves defined in acrylic and great clarity. All operating environments were divided with Dry wall partitions, doors and frames white lacquer and aluminum trim. Sand colors of the furniture Marelli operational areas were mixed with tones Wengue areas of the Presidency, Vice Presidency and meeting rooms. blend beige carpet, white and brown add the ideal contrast with walls painted white.
On the ground training chairs Tecno seating in shades guava gave cheerful touch to the environment needed, and coffee tables Break glass with white chairs Tok Stok have the lightness necessary to focus on fixtures Galutti. The facade created in sand colors both on the floor and in the tone of the walls were enriched with a portico of stone knife Sao Tome and landscaped Mediterranean style. The final touch was to the visual communication created by VJR with the use of images that have the institutional contemporary feel to the show room and translated the personality of the new business JAFRA.
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